In a time where over-parenting is the norm, this anthem spot tells parents it’s okay to sometimes stand back and watch your child learn on their own. We wanted to create an inspiring and uplifting message for LEGO that would show their products aren’t just for boys.
Nike wanted to create a distinct identity for the sprawling, image-obsessed Los Angeles market. “No Angel” frames Nike’s LA as a no-mercy paradise. As the Angel city looks on, only those who slog away in the shadows ever get a chance to step into her highly-coveted spotlight.
Worn by the likes of Lindsey Lohan, Chelsea Handler and other Hollywood bad girls, Loren Stewart is an elegant jewelry brand with an edge. The “Look Good Being Bad” campaign, is a series of spots that shows a day in the life of women that wear this jewelry. To bring another level of irreverence, Natasha Leggero, a comedienne, brings her notorious for her bad-girl comedy style.
When eBay announced a new partnership with racing star and avid eBay shopper Dale Earnhardt Jr., he was asked to share his passion for all things automotive. The collaboration is a natural extension of Earnhardt's love of eBay, which he admits helps feed his addiction to racing history.
The GE Store is a place where ideas are traded and combined to make new products or improve on existing technologies. This investor video was pre-screened before a GE.com site relaunch. The GE Store is an interactive website that lets you mix and match various combinations resulting in the stories behind some of GE’s brilliant innovations.
An FWA site of the day.
GE Global Research facilities work around the clock and across the globe to create new technologies and solutions for the world’s biggest questions. Union Made Creative was tasked with showing people what these research facilities are working on around the world, showing off some of the newest technologies on the planet.
Video productions were shot in NY and Rio.
On the Paramount Studio, located in Hollywood, CA, I worked first as an assistant to Producer, Scott Aversano (Team America, School of Rock, Failure to Launch and Lemony Snicket's A Series of Unfortunate Events). Later I became the executive assistant to the Studio President of MTV Films and Nickelodeon Movies and was a creative executive by the time I left. While I didn't produce these films, I read scripts, gave notes, provided director; writer and actor lists, reviewed edits, and did all the paper-pushing, scheduling, general trafficking and attended to unanticipated disasters that arise in feature production. It was 360 training in producing and working with the best talent and executives. And if you ask, I have some primo goss.
Dos Mas won a student Emmy for drama. It has played on the Sundance Channel and acquired by Canal + for distribution in Europe.
The Key Concepts of the Modern World Series are a group of shorts that have been featured in film festivals all over the world. The first four installments have garnered over 100 international awards.
Directed by Leon Siminiani. Written by Charity Bustamante.
Winner a student Emmy award for Drama
